How does sample size affect the reliability of correlation coefficients?
Share and discuss the best content and new marketing ideas, build your professional profile and become a better marketer together.
How does sample size affect the reliability of correlation coefficients?
Sample size affects the reliability of correlation coefficients in that larger sample sizes generally provide more accurate and stable estimates of the correlation. With a small sample size, the correlation coefficient can be more sensitive to random variation, which might lead to misleading results. In other words, a small sample may show a strong correlation by chance, while a larger sample can help confirm whether that correlation is genuine and reflects a true relationship between the variables. Thus, larger samples tend to produce more reliable and generalizable correlation coefficients.
The smaller the sample size, the greater the likelihood of obtaining a spuriously-large correlation coefficient.