What does PPMC measure?
Welcome!
Share and discuss the best content and new marketing ideas, build your professional profile and become a better marketer together.
This question has been flagged
3
Replies
130
Views
It measures the degree of the linear relationship between two variables
It measures the strength of the linear relationship between the two variables
The Pearson Product Moment Correlation (PPMC) measures the strength of the linear relationship between two variables.