Welcome!

Share and discuss the best content and new marketing ideas, build your professional profile and become a better marketer together.

Sign up

You need to be registered to interact with the community.
This question has been flagged
1 Reply
122 Views

What is the significance level (α) in hypothesis testing? How is it determined, and what role does it play in the testing process?

Avatar
Discard
Best Answer

The significance level (α) in hypothesis testing is the threshold for rejecting the null hypothesis, representing the probability of a Type I error (false positive). Commonly set at 0.05, it is determined by the researcher's tolerance for error and the study's context. It plays a critical role by defining the p-value cutoff to decide whether the results are statistically significant.




Avatar
Discard